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Trouble Finding Investors or Prospects? Maybe It’s Your Marketing Strategy...
Trust is the number one motivator in getting prospects and investors to take action with your business. However, how do you build that trust? And once you have the trust, how do you retain it? The...
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Is Your Differentiation Really Different or Just an Expectation?
While supporting Small Business Saturday this weekend, I asked the main street shops what made them different – what was going to compel consumers to shop at their stores rather than the big box ones?...
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Unaligned Expectations Impact Repeat and Referral Business
To build your business with the least amount of time, effort and money; repeat and referral business is an important aspect of your marketing plan. However, when expectations of customers and vendors...
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